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Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: • Desire; • Some capital; • A projected target profit. This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles people startslowing and some drop out

Michael Jenkins

Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define Your Unique Selling Proposition (USP) Take the time to

Michael Jenkins

Do It Like the Big Dawgs

Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to create and execute a professional, effective ad campaign: Formulate a short report that you will automatically send to prospects when they contact you. This should include a

Michael Jenkins

Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail; Print ads; Radio and TV ads; Coupons or other incentives; Telemarketing.

Michael Jenkins

Make It Pop

There are 5 major components to good advertising copy (The order of these is essential to success): • Command Attention; • Showcase Benefits of Products and/or Services; • Prove the Benefits; • Persuade People to Embrace the Benefits; • Call to Action. Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services offer in a persuasive way. The emphasis must be on results, not features. Let’s take a minute to reflect on each of the components: 1. Command Attention: This is most often accomplished with a headline. You need an attention-getter that

Michael Jenkins

Are You Aiding & Abetting E-Myths?

Put Them in a Trance

Do It Like the Big Dawgs

Direct Response or Bust!

Make It Pop

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