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Who’s Your MVP?

The previous post dealt with making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to cover feeling out the personality of your prospective big fish in order to match the right salesperson to the fish. You need to do this in two steps: 1. Profile your salespeople’s personalities; 2. Match the right salesperson to your target fish. There are essentially three different selling personalities: • Sage • Pal • Pit Bull The Sage This salesperson offers knowledge, experience, comfort and trust. They can make a concerned customer feel at ease.

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Untangle The Red Tape

In our last post we covered how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to discuss how to identify who your fish is. It is important to be familiar with the fish you are looking for before you put a plan together. We will also take a moment to highlight the potential “red tape” you may encounter along the way. The most important thing to know about your fish is their

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Be One With The Fish

The previous post started our series on catching big clients, or “fish”, which will sustain your business over the long run. Today we’re going to take that a step further by exploring how to turn your mind to think like a big fish company and how that can help you plan your approach and find success. Before you can begin the process of landing big clients, you must make sure your entire team is on board with your approach and vision. There are six keys to realizing big client they are: 1. First Impression: You must remember you only have

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Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you may ever work with. Today we will begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish. There are three major paths a business can take when expanding their business: • Snail Speed • Shooting Star • Catch the Big Fish Snail Speed Unfortunately, most business owners end up working themselves into the

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Are You In The 1%

The Rule of 1% is simply defined as improving your customer service one percent at a time. Before you can do this, you must perfect your consistency or this growth will never be realized. One percent may seem small, but if you approach the vision for your company with baby steps, you have the potential to achieve a substantial increase over a solid period of time. Remember, it’s not a sprint, it’s a marathon. Avoid doing too much at once or you will set yourself up for failure. Focus on the confidence gained by you and your employees when your

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