Mind Your Own Business!
The concept of minding your own business implies that while you are grinding away at your day job you need to be investing and working towards your future financial independence. Pretty soon you’ll be able to walk away from your day job and mind your own business full time. The best way to do this […]
Prepare for Lift Off!
Last time I gave you a laundry list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that are the best fit for your company, products, services and target customers, so you can put them […]
Harness the Power of Word Mouth
Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: […]
5 Killer Mistakes – Part 2
In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take […]
Killer Mistakes – Part 1
There are 5 big mistakes that will kill a deal with a big fish. They are: 1. Not meeting the client’s expectations; 2. Mishandling a client crisis; 3. Taking on more than you can handle; 4. Putting all your eggs in one basket; 5. Up cash creek without a paddle. Any one or combination of […]
Keep Up The Momentum
The last post focused on negotiating with your big fish and how you can nurture and build on the relationships you are creating. Today we’ll discuss the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers […]
Are You On The Right Path?
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you may ever work with. Today we will begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about […]
Are You In The 1%
The Rule of 1% is simply defined as improving your customer service one percent at a time. Before you can do this, you must perfect your consistency or this growth will never be realized. One percent may seem small, but if you approach the vision for your company with baby steps, you have the potential […]
Add Some Compost
In the last post we covered the first three of the 7 specific areas you need to consider in your franchise prototype process. To refresh your memory they are: • Primary Aim • Strategic Objectives • Organizational Strategy • Management Strategy • People Strategy • Marketing Strategy • Systems Strategy These 7 areas will fine […]
Educate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]