Today’slesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: • Expert to Expert • Expert to Peer • Peer to Peer When experts are discussing your products and/or services you will most likely receive a noticeable increase in sales and new customers, so obviously this is one of the best things that can happen. You can also facilitate this outcome through offering free products to experts for them to review. Expert opinions can also bring about new ideas that fuel new

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: 1. Give the product a chance and transition from a “no” to a “maybe”; 2. Check out the options and investigate different products available; 3. Observe the product to check for potential benefits, features, and operations to see if it fulfills a need; 4. Become a customer and purchase the first item. Customers will be discriminating with their first product as they form their opinion of the business; 5. Purchase again and

Last time we covered the second series of word of mouth tactics which will help you develop a system to shorten the purchasing decision time of your customers to exponentially increase your profits. Today we’re going to discuss the nine levels of word of mouth that gives you a tool to measure word of mouth circulating around your company, products and/or services. You will then be able identify where the negative or inferior word of mouth is coming from and develop ways to combat it. As we launch into the nine levels of word of mouth, it should go without