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Keep Up The Momentum

The last post focused on negotiating with your big fish and how you can nurture and build on the relationships you are creating. Today we’ll discuss the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company that needs to stay loyal to you in order for you to continue a profitable partnership with your fish. There are a number of ways to keep your champion in your corner, such as: Sharing the limelight;

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Bring Them Flowers

There are a few things you must do to prepare for your first face-to-face meeting: • Make a list of what you want to accomplish during the meeting; • Anticipate potential concerns from the client; • Check to ensure you are completely prepared; • Listen more than you talk; • Bring support staff with you; • Use and respect the client’s format; • Always follow through; • Ask for what you need and seal the deal; • Simplify your prospect’s life; • Find ways to boost your credibility; • Build and nurture relationships; • Learn from “no”. Find out what

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Who’s Your MVP?

The previous post dealt with making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to cover feeling out the personality of your prospective big fish in order to match the right salesperson to the fish. You need to do this in two steps: 1. Profile your salespeople’s personalities; 2. Match the right salesperson to your target fish. There are essentially three different selling personalities: • Sage • Pal • Pit Bull The Sage This salesperson offers knowledge, experience, comfort and trust. They can make a concerned customer feel at ease.

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Untangle The Red Tape

In our last post we covered how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to discuss how to identify who your fish is. It is important to be familiar with the fish you are looking for before you put a plan together. We will also take a moment to highlight the potential “red tape” you may encounter along the way. The most important thing to know about your fish is their

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Be One With The Fish

The previous post started our series on catching big clients, or “fish”, which will sustain your business over the long run. Today we’re going to take that a step further by exploring how to turn your mind to think like a big fish company and how that can help you plan your approach and find success. Before you can begin the process of landing big clients, you must make sure your entire team is on board with your approach and vision. There are six keys to realizing big client they are: 1. First Impression: You must remember you only have

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