In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign.

The list below are some proven ways to use WOM that have been offered by George Silverman and can be found in his amazing book The Secrets of Word of Mouth Marketing. Here they are:


I know this is a lot of information to digest so this will conclude this lesson and we will leave you with the homework of going through and taking a look at the tips and tricks you like best. Also, look for tips that fit your company, products, services, and target customers for the most effectiveness.

Please reach out to me if you need help with this process.

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