Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. […]

Word of Mouth Tactics – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful […]

Multiply On Maximizing Your Resources

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize.  In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the […]

Multiply On Your Maximizing Resources – Part 2

Last time we outlined how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we are going to look at the next three: Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Olympic-Sized Sales Staff […]

Multipy On Maximizing Your Resources – Part 1

The next series of posts will cover how to take maximizing resources and multiply them for even greater results. In this first of our four part series we’ll cover: Call in the Troops; Bring ‘Em Out of the Woodwork; Black Sheep Clients. Call in the Troops Finding and securing new clients can be exhausting and […]

5 Killer Mistakes – Part 2

In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take […]

Killer Mistakes – Part 1

There are 5 big mistakes that will kill a deal with a big fish. They are: 1. Not meeting the client’s expectations; 2. Mishandling a client crisis; 3. Taking on more than you can handle; 4. Putting all your eggs in one basket; 5. Up cash creek without a paddle. Any one or combination of […]

Keep Up The Momentum

The last post focused on negotiating with your big fish and how you can nurture and build on the relationships you are creating. Today we’ll discuss the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers […]

Bring Them Flowers

There are a few things you must do to prepare for your first face-to-face meeting: • Make a list of what you want to accomplish during the meeting; • Anticipate potential concerns from the client; • Check to ensure you are completely prepared; • Listen more than you talk; • Bring support staff with you; […]

Who’s Your MVP?

The previous post dealt with making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to cover feeling out the personality of your prospective big fish in order to match the right salesperson to the fish. You need to do this in two steps: 1. Profile […]