Are You Aiding & Abetting E-Myths?
Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: • Desire; • […]
Put Them in a Trance
Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]
Do It Like the Big Dawgs
Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]
Direct Response or Bust!
Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up […]
Make It Pop
There are 5 major components to good advertising copy (The order of these is essential to success): • Command Attention; • Showcase Benefits of Products and/or Services; • Prove the Benefits; • Persuade People to Embrace the Benefits; • Call to Action. Advertising is sales in print. So you need to consider how to showcase […]
Kick Start Your Marketing
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]
Stop Wasting Your Resources!
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]
Educate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]
Lessons I Learned from Paris Hilton
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]