The next series of posts will cover how to take maximizing resources and multiply them for even greater results.
In this first of our four part series we’ll cover:
- Call in the Troops;
- Bring ‘Em Out of the Woodwork;
- Black Sheep Clients.
Call in the Troops
Finding and securing new clients can be exhausting and expensive. Rather than just spinning your wheels, find a way work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers and/or clients. Also, ensure that their products and/or services are not in direct competition with yours.
Contact prospective partner companies and have a discussion with them regarding a mutual beneficial relationship where they will help promote your products and/or services to their clients and you will provide them a commission on any sales that come from their client lists.
Make sure to include these key points in your proposal:
- Your products and/or services will not compete with theirs;
- The partnership will not have a negative impact on their current or future sales;
- The partnership will increase their profits;
- The partnership will not cost them anything, nor require any heavy lifting on their part;
- You will produce all needed marketing materials;
- You will offer an unconditional guarantee on all products and/or services.
Bring ‘Em Out of the Woodwork
If you spend some time to develop a solid referral system, you will draw new customers and/or clients out of the woodwork through everyone you already know. You can begin by finding a way to demonstrate to your current customers and/or clients that you value them and their business. Once you have convinced them of how much they are appreciated, you need to show them how your products and/or services can significantly improve their lives or businesses. If you can do this on a consistent basis, your customers and/or clients will naturally refer new clients to you without hesitation.
Black Sheep Clients
One of the best ways to rejuvenate your business is to find your stray clients and make them an offer they can’t refuse. First, you will need to understand the reason they strayed from your business in the first place. There are generally three reasons why customers and/or clients leave:
- Unrelated causes that have nothing to do with you;
- A problem with their last purchase;
- They no longer benefit from your products/services.
The best way to bring these clients back is to simply contact them. If you don’t reach out to them, they will never come back. Try to make an appointment to visit them in person, or if that is not possible at least try to get them on the phone.
Talk openly with your stray clients. Let them know you noticed they were no longer doing business with you and that you’d like to discuss their experience with them and learn how you can improve so they would want to do business with you again in the future. Take the time to make them feel valued and work diligently to ensure their future experiences with you are exemplary.
This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, please don’t hesitate to reach out to me for assistance.
Next time we’ll discuss the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.