These are the 7 specific areas you need to consider in your franchise prototype process:
• Primary Aim
• Strategic Objectives
• Organizational Strategy
• Management Strategy
• People Strategy
• Marketing Strategy
• Systems Strategy

These 7 areas will fine tune your plan for the ultimate level of success. In this post, we are going to cover the first three.

Primary Aim
It’s essential in business development to set goals and see a vision for the future. This
needs to go beyond the business as you must consider what you want out of life. What
do you dream about? How do you see your success unfolding? Recognizing and
understanding these things will give you the momentum to get started and the stamina
to see it through. Even take a minute to write them down and tape to your desk for a
constant reminder of your goals.

Strategic Objectives
These are essential in taking your business from surviving to thriving. All of these
objectives should offer solutions for how to get to your primary aim. There are many
things you can use to set strategic objectives, but here are a couple of the most popular:

1. Money: Setting monetary goals is a powerful yet simple way to see how you are
doing at any point in time. It’s simple to measure and easy to find adjustments to
help meet this goal.

2. Worthy Opportunities: When considering partnerships and other business
opportunities, you need to think about whether or not they will help you reach
your primary aim. Those that will are the best opportunities to seriously consider.
The key in setting standards and goals is not to limit or stress yourself out. You need to
find some quantifiable things to measure your progress toward your primary aim. The
above are just two suggestions, but regardless of the standards you set, make sure you
are paying attention to the details, as this is one of the biggest keys to your success.

Organizational Strategy
The strength of your organizational strategy can make or break your business so it is
important to take the time to put together a solid structure from which your business will grow. Generally, a company is organized around the roles and responsibilities that needto be addressed on a daily basis and the personalities that are required to fulfill these roles.

No matter what roles and responsibilities you have defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company it will be easy to set up a position structure that will work.

Don’t forget to develop position contracts. Your employees should sign a contract of their roles and responsibilities. This helps keep them unmistakable for you, the employee, and other employees and/or vendors, or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, please don’t hesitate to reach out to me.

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